Founder & Director - Maysoon EL-Ahmad

Maysoon is an independent consultant with over 20 years of experience in research & insights, business and brand strategy, customer experience, Futures Thinking, and trend analysis. Her career has spanned working within large client-side corporations and management consulting across leading companies in both Australia and globally.

A T-shaped professional, she has experience working across a wide range of industries including FMCG, retail, QSR, financial services, tourism, tech, media, health, and social services, and not for profits, with deeply anchored skills in research and strategy.

Prior to moving to consulting, Maysoon held a successful 22-year career with the Woolworths Group across many senior roles.

A creative problem solver, Maysoon has a relentless commitment to finding strategic solutions grounded with a deep understanding of consumer behaviour.

She holds a Bachelor of Economics and a Masters Degree in Commerce, Marketing, Strategy & Innovation both from the University of Sydney.

Maysoon is also an educator teaching strategy, creative business and consumer behaviour across Australian universities.